TOMS x COMBAT CAMPAIGN
WHAT: Global campaign direction for a new footwear franchise.
SCOPE: With a younger consumer profile (25 years old as the sweet spot) as the target, ideation of a campaign concept rooted in optimism, movement, community and positivity. Elevated production, diverse cast and asset production for ecom, social, wholesale and PR. Creative direction management and agency lead.
PRODUCT: Footwear.
